Not every journal is for everyone.
That is my favorite part about this job. Each journal is created with its own individual personality and synergy.
My goal is to make each customer have a connection with their product. Through a combination of elements (whether it be the texture, the smell, the weight, or just the exterior appearance) I want each customer to feel an attachment. This is an instant process that will happen at varying intensities. The feeling can be good, bad, or neutral.
Not every journal is for everyone, but every journal is for someone.